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Google Website Optimizer: A Powerful New Tool for Improving Your AdWords Performance

Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing

Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...