Welcome to Work Media, LLC
Your Partner in Hospitality Marketing
At Work Media, LLC, we specialize in digital marketing for the hospitality industry. Whether you run a hotel or a restaurant, we know the competitive landscape you face and have developed a unique approach to give you an edge.
Marketing by Walking Around
Our unique process, “Marketing by Walking Around,” sets us apart from other agencies. We believe that to create truly engaging and authentic content, we need to immerse ourselves in your business and community. Every month, we spend significant time at your location, staying at your hotel, dining at your restaurant, and exploring the local area. This allows us to capture the essence of your business and the charm of your town, producing a wealth of personalized media content that resonates with your audience.
Why Choose Us?
- Personalized Content Creation: We generate a large volume of high-quality, unique media content, including photos, videos, articles, and social media posts, tailored specifically to your business.
- Deep Local Engagement: Our hands-on approach ensures that the content we create is not only relevant but also timely and engaging, showcasing the best of what you offer.
- Competitive Edge: By limiting our client base to a maximum of two competing businesses in the same market, we ensure that you receive our undivided attention and a distinct advantage over your competition.
Our Services
- Social Media Management: Boost your online presence with regular, engaging posts that highlight your unique offerings.
- SEO Articles: Improve your search engine rankings with high-quality articles that draw in more visitors to your website.
- Video Marketing: Capture your audience’s attention with professional, captivating videos tailored to your brand.
- Email Newsletters: Keep your customers informed and engaged with personalized email newsletters.
Check out our new book, Marketing by Walking Around!
Digital marketing for hospitality is different from other types of businesses. Your customers come to you to escape. Your customers come to be entertained – to have a good time. You can’t just rely on traditional SEO, paid ads and the like.
You have to be an entertainer…a news anchor…a weatherman.
You have to be a historian…a joke teller…and someone people trust.
Your digital marketing should be an extension of who you are, not just what you sell. It should reflect your values, and showcase what is unique about you.
The good thing is that it can be a lot of fun promoting a hotel or restaurant. The bad part is that it takes a lot of time. And if you do it right…it is tiring. Not just in a mental kind of way, either, but literally physically taxing. The “marketing by walking around” concept of this book is not just a metaphor – walking around your town is core to the set of tactics discussed in this book.
The book describes a complete, well-rounded Internet marketing strategy that incorporates the traditional tactics like SEO, social media and the like, but wrapped up in a whole new way of thinking about it. This plan will ABSOLUTELY give you an advantage over your competition…because they’re not going to do the work like this book tells you how to do it.
