Increasing search engine impressions to improve overall visibility
Case Study: SEO Campaign to Improve Search Visibility for Nationwide Plumbing Services Company
The Challenge
A national provider of a very specific kind of plumbing service for multifamily residences needed to improve its search engine visibility and drive more targeted, organic search traffic to its website.
The Solution
Work Media wrote a detailed Search Engine Optimization plan and worked closely with company management on its ongoing implementation. The plan focused on specific segments of search traffic and the development of site content to target those segments.
Steadily increasing search engine impressions and indexed content
Keyword Research
The first step in building a search engine marketing campaign was to engage in intense keyword research to identify the best candidates for optimization.
On-page Optimization
Once keywords were mapped to specific pages, we scientifically optimized the pages for those keywords.
New Content Creation
The optimization process continues with the ongoing creation of new content mapped to specific keywords.
