Jan 29, 2019 | Google Ads, paid search, pay-per-click, PPC
Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Jan 29, 2019 | paid search, pay-per-click
One thing that is hard about running a paid search campaign for your business is that it requires patience. As far as driving traffic, it is very quick. You can start up a campaign and start getting clicks to your website in an hour. The problem is that most...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
