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Google Adwords – Getting Started with Remarketing

Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...

Recent Google AdWords Improvements that Make Advertisers' Lives Easier

At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...

Why Your Reported AdWords Conversion Data Differs from Your Analytics Data

One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...