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Hyper-Optimization: Kill It With this Extreme Strategy from the Work Media Internet Marketing Report

The Dumbing Down of Google (and How They’re Screwing the Small Business Man)

The Dumbing Down of Google (and How They’re Screwing the Small Business Man)

One thing Google has continued to do throughout its history is to make its products easier and easier for the common man to use. In theory, this sounds great. Anybody can start up an AdWords advertising campaign and immediately be on an even space with even the...
Seven Deadly Sins of Internet Marketing

Seven Deadly Sins of Internet Marketing

It amazes me how many small (or even large!) companies these days do so poorly managing their Internet marketing. It’s about to be 2017. There is no excuse for not using the Internet to build your business, especially if you spend money on other forms of...
PPC Advertising – How Paid Search Landing Pages are Different

PPC Advertising – How Paid Search Landing Pages are Different

Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...

Google Adwords – Getting Started with Remarketing

Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...