Jun 25, 2018 | Google Adwords, paid search, pay-per-click
One thing Google has continued to do throughout its history is to make its products easier and easier for the common man to use. In theory, this sounds great. Anybody can start up an AdWords advertising campaign and immediately be on an even space with even the...
Dec 15, 2016 | internet marketing, PPC, search engine optimization, SEO
It amazes me how many small (or even large!) companies these days do so poorly managing their Internet marketing. It’s about to be 2017. There is no excuse for not using the Internet to build your business, especially if you spend money on other forms of...
Nov 29, 2016 | AdWords, landing page, paid search, pay-per-click, PPC
Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...
May 30, 2012 | AdWords, paid search, PPC
Remarketing is not really a new concept, but it is one that most online advertisers still do not take advantage, probably because of confusion about how it works. It is a very simple concept. Remarketing refers to the intentional display of ads to those who have...
