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In the last few weeks, I’ve been doing a ton of article writing. It has definitely moved to the top of my list of favored strategies. Article writing serves two major purposes: branding and SEO. From a branding perspective, a well-written article can create the impression that you are a true professional in your field. From an SEO standpoint, it can result in lots of keyword-loaded links back to your web site. If you want to use article writing as a strategy for promoting your web site, here are some tips that will give you more impact.

1. Edit and proof-read your articles carefully. An article can end up on hundreds of web sites, and it never goes away. It basically lives forever as a symbol of who you are and what you represent. So it’s pretty important that the article be well-written and grammatically correct. It is a reflection of your professionalism.

2. Try to write in a Web-friendly manner. Reading on screen is more difficult than reading something on paper. So use a snappy writing style with lots of short paragraphs. One structural style that works very well for the Web is a top ten list. It doesn’t really have to have ten items. Right now, for some reason, top seven lists are hot.

3. Write in a conversational tone. Use the word “you” a lot to engage the reader.

4. Use an article distribution service. I recommend articlemarketer.com. In the past, I have used isnare.com. Isnare is cheaper, at just $2 or less per article distributed, but articlemarketer.com seems to offer wider distribution and much better reporting as to where your articles have been sent.

5. Use an author box that contains a keyword-rich link back to your web site. This gets to the heart of the power of article writing. If you have an article on lots of web sites that all have a link back to your web site, that is good. However, if the text used in those links contains a keyword for which you wish to rank highly, that’s even better. For instance, let’s say you sell ostrich skin cowboy boots on your web site. If you write an article and distribute it with a link back to your web site in the author box that says “ostrich skin cowboy boots”, that will help boost your search engine rankings for that phrase. You would not get the same boost if all of the links simply had
your web site address.

Obviously, to make article marketing work, you need to have something to write about and you need to be able to write reasonably well. If you have difficulty in this area, seek out an article writer to do it for you. We would be glad to help. Feel free to contact Work Media at 888-299-4837 or email Info@WorkMedia.net.