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Google Marketing: A Quick Google Webmaster Primer

Google Marketing: A Quick Google Webmaster Primer

If you have a business website and want to engage in Google marketing, you are going to need to set up a Google Webmaster account. This will give you some control over how Google finds and displays your website, as well as providing some valuable information that can...
PPC Advertising – How Paid Search Landing Pages are Different

PPC Advertising – How Paid Search Landing Pages are Different

Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...

Reputation Management: Careful Who You Do Business With (or…Lying with Dogs Will Give You Fleas)

Just a quick story to serve as a warning to those of you considering hiring a reputation management firm…or any other business for that matter. One of our clients is in a business that sells live products. Sometimes these items do not make it across the country...

Social Media Congruency – Watch What You Say!

Our company does a fair amount of work with law firms, and reading an article that one of our clients sent us to post to its website really got me thinking about something. The article was about how insurance companies have started using social media as a way to...

Improving Search Engine Rankings with Google+

Facebook, Twitter, LinkedIn, Google+, Squidoo, WordPress, Delicious, YouTube…dang! There are a lot of websites you have to deal with if you are trying to promote a website! Social media has been on a tear the last few years, with various marketing experts saying...