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Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console: Often Overlooked but Critical to SEO Success

Google Search Console is the platform Google makes available to provide it information about your website and receive feedback from Google. Information it will provide includes if it is indexing the pages of your site, what search terms people are using to find your...
Connecting Things with IFTTT

Connecting Things with IFTTT

I have a client who has a website that was built several years ago on the WordPress platform. In the interim, much of the hosting environment and platform became outdated. The version of PHP that the server was running was outdated, WordPress was outdated, and most of...
A New Keyword Research Tool – Answer the Public

A New Keyword Research Tool – Answer the Public

There is a cool new keyword tool I have started using that I thought you might like to know about. It is called Answer the Public, and it is found at https://answerthepublic.com. You supply it with a keyword and it generates keyword lists based on Google and Bing auto...
How to Appeal a Rejected Facebook Ad

How to Appeal a Rejected Facebook Ad

There have been many times when I had to appeal a Facebook ad rejection. I don’t know if it is actual humans who look at an ad before it is rejected or if it is some kind of automated process that automatically rejects ads that contain certain words or themes. I...
What Does Average Time on Page Really Mean?

What Does Average Time on Page Really Mean?

Sometimes you’ve got to take the information in Google with a grain of salt. It’s not gospel. Sometimes it’s just downright wrong. There are a number of issues that can distort data. For instance, one’s browser settings can influence what...