Jul 30, 2018 | search engine optimization, SEO, WordPress
One of the great things about WordPress is its plugin architecture that allows you to add all kinds of functionality to your website that would otherwise be very difficult. One of the plugins I use most is Yoast. Yoast is an SEO plugin that analyzes your web pages and...
Jul 24, 2018 | internet marketing, Videos, YouTube
The way that people find and view video content is changing. Traditional television viewing continues to decline while consumers consume more and more video content through online channels. 5 billion videos are watched on YouTube every day. That is an absolutely...
Jul 20, 2018 | AdWords, google, Google Adwords, paid search, pay-per-click
A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...
Jul 16, 2018 | Branding, business, marketing
To me, the Harley Davidson episode unfolding right now is very interesting. I can see both sides of this thing. Especially with all of this new tariff stuff happening, I can see how purely from an economic standpoint it makes a lot of sense for Harley to manufacture...
Jul 10, 2018 | advertising, business, marketing, Multimedia
Yes, that’s right. We said “media media.” Get a behind the scenes look at the Work Media media team working on some music for a new marketing project.
