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Allocating Your Advertising Budget: Think Before You Spend

Think before you spend. That is today’s lesson. We’re talking about spending with regard to what you spend on advertising, especially online advertising. We have a large client who inquired about advertising on the front page of Yahoo!. Before we even...

Marketing Success for 2008: Measurement is the Key

Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We’ve been finishing up the Work Media 2008 marketing plan and it got me thinking about something very important when it comes to marketing, and that is measurement....

A Seven Sentence Marketing Plan for 2008

We are working on Work Media’s 2008 marketing plan, so I thought that would be a good subject for today’s blog post. I was listening to an audio program at some point in the last year that had a formula for a seven sentence marketing plan. This may be a...

The $100,000 Business Lesson

Hey, we’re not just Internet marketers – we’re also business men. And our point in this blog is to teach you all that we can not just about Internet marketing, but about lessons we learn and experiences we have along the way. We just had a real life...