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The Print on Demand Hierarchy

My company has two books in print on Amazon.com and a third one being written. The books are self-published via Amazon’s print on demand (POD) service, CreateSpace. It’s a great service that is very easy to use. In a way, it’s sort-of a starter...

Business Lesson from the Desk of Jerry Work: Slow the Game Down

The condition of having wealth can’t compare to the knowledge and power gained from the process of creating that wealth. It’s not even close.In sports, top athletes talk about slowing the game down; letting the game come to them. It’s much the same...

How to Use Trend Hopping with Print on Demand to Sell More Stuff Online

We have made heavy use of print on demand, or POD, as a credibility builder. POD allows anyone to be an author and publisher. It doesn’t matter how obscure the material or how small the audience. Today I want to explore a concept that we call “trend...

The Lane Kiffin Approach to Marketing

A recent response to one of my blog posts got me thinking about the concept of notoriety. Does my company push the envelope with regard to Internet marketing strategies? Hell yes! But we normally end up backing up somewhat until we find the middle ground – that...

An Example of a Cleanly Coded Site

We just finished work on a small web site for a local client, Property Solutions of Tennessee, which provides janitorial cleaning services for businesses in Nashville. Here is the URL:http://www.propertysolutionstn.comI advise you to check out the HTML on this site...

The Competitive Mindset Online Versus Offline

I’m a big fan of books like Think and Grow Rich and The Science of Getting Rich. I like that mental success stuff. Regardless of how much credence you give to the idea that one’s mind can influence external events, you can’t deny that your chances of...