Jan 29, 2019 | Google Ads, paid search, pay-per-click, PPC
Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Jan 29, 2019 | paid search, pay-per-click
One thing that is hard about running a paid search campaign for your business is that it requires patience. As far as driving traffic, it is very quick. You can start up a campaign and start getting clicks to your website in an hour. The problem is that most...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Jul 20, 2018 | AdWords, google, Google Adwords, paid search, pay-per-click
A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...
Jun 25, 2018 | Google Adwords, paid search, pay-per-click
One thing Google has continued to do throughout its history is to make its products easier and easier for the common man to use. In theory, this sounds great. Anybody can start up an AdWords advertising campaign and immediately be on an even space with even the...
