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Link Bait is content on your web site so interesting and compelling that others want to link to it and discuss it. Examples of different kinds of link bait include free books, free tools or downloads, and contests. To give you a better idea of what link bait looks like, I thought I would highlight a couple of examples that I like:

http://tools.seobook.com This site is intended to market a book about search engine optimization. But what’s great about the site is that it provides a ton of free information about SEO as well as providing free access to a very useful set of SEO tools. The design is very clean and easy to navigate, so this is a good site to study all around.

http://www.deanguitars.com This is a very dynamic, exciting site that caters to a very specific market – primarily young men who like to rock out. The site has lots of original content about music artists, new models of guitars, contests, sexy women – everything boys like.

http://tools.marketleap.com/publinkpop Another site with free SEO tools. This particular one, the Link Popularity Checker, lets you check the number of links for the major search engines pointing back to your site all at once.

Now think about your business. What tool or content could you give away for free that would be of great value to your prospective customers? If you can think of the idea, you can probably get the item created for cheap by posting the project on elance.com. Or if it’s a book and you have some writing skill, you can easily do it yourself.

However, just creating the item or content is not enough. You have to tell the world about it. Make sure you ping the blog directories with your blog update about it. Contact web site owners or bloggers who might be interested in it. Do an online press release. These things will get the word out and hopefully cause an avalanche of exposure and new links pointing to your site.

For help creating link bait for your web site, contact Work Media at 888-299-4837 or info@workmedia.net.