There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing:
1. Successful search engine marketing requires diligence.
2. You must make the most of the visits to your web site.
For example, in the Democratic primaries, Barack Obama ran an ongoing paid search campaign so that his marketing message was constantly seen. Hillary Clinton, on the other hand, ran ads sporadically. Obama consistently collected names, email addresses, and donations for months on end, building a huge database of voters and bankrolling his campaign with millions in small donations.
And now we know the outcome.
Obama has won the Democratic nomination and will be running for President against John McCain. McCain himself has done a good job of consistently using paid search ads to build mailing lists and collect donations. Even though he had no competition late for the Republican nomination, McCain wisely continued promoting and building momentum. Chances are excellent that both candidates will continue to use search engine marketing all the way up to the election.
How can you use search engine marketing to gain an advantage over your competitors?
Let us know if you need some help with SEO or pay per click management for your business.