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We have written a new article about PPC search engine marketing positioning that you should check out. This is an area where a lot of beginning pay per click advertisers struggle. To summarize the article: don’t get caught up in trying to position your ad at the top of the listings. That is a surefire way to lose your money! Following these six rules is much better guidance:

1. Don’t bid overly aggressive just to have the number one spot.

2. Know what you can afford to pay for clicks. Know your numbers!

3. Split-test your ads.

4. Split-test your landing pages.

5. Measure your performance.

6. Understand the workings of your particular chosen PPC platforms.

For much more elaboration, read the complete article.