Jun 6, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, search marketing, sponsored search
In our last blog post, we began a discussion about Google’s new Google Radio Ads feature. Today we are going to provide some more detail about the service so you can decide for yourself if this might be right for your.Currently, all radio ads purchased through...
Jun 5, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, PPC, search marketing, web site marketing
You may have noticed a new tab on your Google AdWords control panel – “Audio Ads”. The Audio Ads option lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to...
May 23, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We at Work Media have started using the AdWords Editor tool quite a bit. The AdWords Editor is a free tool that Google recently released to allow for OFF-LINE editing of your AdWords account. It is a bare bones application with a couple of neat features. One feature...
May 21, 2007 | google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
When setting up Google AdWords ads, you have to split your ad copy up into two lines of 35 characters or less. To save space, you may be tempted to split up a word with a hyphen, starting the word on the first line and continuing on the second line. This is often the...
May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
