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Using Amazon.com for Topic Research

If you’ve read much of our blog (or our articles, books, etc.), then you know that we are HUGE advocates of using content distribution as a primary search engine marketing strategy. It has many benefits: it establishes your credibility as an expert, it gets your...

New Book Almost Done

Well, yes, I am still writing 30 minutes every day per my New Year’s challenge to myself. Then where the heck all our your blog updates then (you might ask)? Lately I’ve been devoting all my time to finishing up our next book, titled something like:Be the...

The Thirty Minute Writing Challenge

Write thirty minutes every day. That is one of the challenges to myself at the start of 2010. Day three (not counting the 1st, which was a football watching, beer drinking, chilling out kind of day; the 2nd, which was a Saturday devoted to catching up on chores; and...

A Lesson in Keywords: How Many Keywords Do You Need?

There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...

Whiteboard Planning

We’re trying something different at Work Media. It seems like every December we create a marketing plan for the coming year, only to have the plan sit around and collect dust as we get back to business as usual. For big corporations with many specialized...

Blog Comment Linking: Good or Bad?

Recently, in its Google Webmaster blog (http://googlewebmastercentral.blogspot.com), Google posted about spam links in blog comments, and how using these links will damage your positioning. This is a strategy that Work Media sometimes employs, so we wanted to address...