Feb 13, 2007 | internet marketing, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Yesterday we began our discussion of dynamic text options when setting up pay-per-click ads to run on MSN, focusing mostly on the option to dynamically add the keyword into the title or ad copy. If you recall, there are four dynamic variables you can use in your ads:...
Feb 12, 2007 | internet marketing, Microsoft adCenter, MSN, paid search, pay-per-click, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Microsoft AdCenter console used to manage sponsored search ads on MSN has some very interesting dynamic text features that let you leverage your time and effort.When setting up an MSN ad, you enter text into four fields: Ad Title, Ad Text, Display URL, and...
Feb 9, 2007 | Google Adwords, internet marketing, MSN, paid search, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
When preparing to begin a pay-per-click (ppc), or sponsored search, campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, we mean what kind of return on your investment you can expect assuming...
Feb 8, 2007 | bid management, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, Yahoo Search Marketing
Bid management software for managing pay-per-click campaigns seem like a great idea. You tell the software what you want your campaign to accomplish, set up the ads, and let the software do the work of changing bids many times a day to accomplish your goals.But it...
Feb 5, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
You already know about pay-per-click. If not, you haven’t been paying attention. Give us a call.But did you know that Google has an alternate ad distribution method called “site-targeted”? This is different than using the content network. Standard...
Jan 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
We have been spending a fair amount of time lately exploring the new Yahoo Search Marketing interface, and we’ve come upon one new feature that we are very excited about. It’s the Alternate Text option for your keywords. This option lets you place a...
