Nov 29, 2016 | AdWords, landing page, paid search, pay-per-click, PPC
Your PPC advertising landing pages, or destination URLs, for your paid search ads are not the same as the regular pages of your website. You need to think about this strategically. As far as your main website goes, every page should fit into the overall layout of the...
May 9, 2012 | AdWords, google, Google Adwords, paid search, pay-per-click, PPC
At Work Media, what we do can be broadly classified as “Internet marketing,” and underneath the Internet marketing umbrella it breaks down into a few more specific areas such as search engine optimization (“SEO”), social media management, and...
Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click
One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
Feb 5, 2010 | internet marketing, keywords, paid search, pay-per-click, PPC, search engine marketing, sem
Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...
Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads.Google AdWords has a feature called ad optimization, which...
