Jan 12, 2010 | ad optimization, ad writing, AdWords, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing
When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads. Google AdWords has a feature called ad optimization, which...
Jun 16, 2008 | ad writing, blog, blog management, Blogging, blogging advice, content creation, internet marketing, search engine marketing
I’m typing this on my laptop on the way to the office (I commute with my brothers most days, which often gives me the opportunity to work in the car), typing as fast as I can because my battery is going dead. This is the place where my type out most of my blogs....
Feb 15, 2008 | ad writing, advertising, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing
You probably don’t realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or service, all you have to do to be successful is get people to your web site and then use the words on...
Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
Dec 4, 2007 | ad writing, advertising, copywriting, Google Adwords, internet marketing, marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing, Yahoo Search Marketing
The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...
Oct 18, 2007 | ad writing, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...
