Jan 5, 2010 | internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing
There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...
Jun 19, 2009 | Bing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click
I really want Microsoft to be successful in the paid search business. I think it would be wonderful for all of us involved in the search engine marketing game if Google had some viable competition for search engine ads. Unfortunately, Microsoft continues to shoot...
Nov 21, 2008 | AdWords, automatic matching, google, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching.Automatic matching is intended to help you capture relevant...
Nov 20, 2008 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing
Google has a couple of new features that you should check out. The first is a new keyword research tool that analyzes a supplied web site URL and seed keyword to show keywords that might be relevant for promoting that site (that are not already being used), along with...
Nov 11, 2008 | internet marketing, paid search, pay-per-click, PPC, scientific search engine marketing, sem, targeting
Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...
Nov 3, 2008 | paid search, pay-per-click, PPC, ppc search engine positioning, sponsored search
We have written a new article about PPC search engine marketing positioning that you should check out. This is an area where a lot of beginning pay per click advertisers struggle. To summarize the article: don’t get caught up in trying to position your ad at the...
