Apr 14, 2008 | bid management, Kelly formula, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Today we’re going deep. We’re going to examine a mathematical equation created years ago by a guy named J. L. Kelly. Kelly was a brilliant man who devised a formula that is so rudimentary, yet so critical, it is the foundation for many systems in the world...
Apr 8, 2008 | bid management, internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
In the course of working on our latest book, I have put a lot of thought into the concept of a trading-style system for managing a paid search campaign. There is definitely a correlation between investing in securities and investing in paid search. Every keyword you...
Mar 24, 2008 | bid management, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
I’ve been reading a lot lately about trading systems – that is, rules-based strategies for making short-term investments in stocks or other securities. So far, most of my personal stock purchases have been made in more of an “investing” mode,...
Mar 19, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, sponsored search, TV advertising
Here are a couple of items of news from the Google camp that we thought were interesting, and that you should know about.First off, Google now takes the loading time of your landing pages into consideration when determining relevance for AdWords ads. Google requires...
Mar 17, 2008 | internet marketing, paid search, pay per click management, pay-per-click, PPC, roas, roi, search engine marketing, sem
The mark of an exceptional company is the ability to generate ever greater returns on equity. For instance, if your company has $1 million of accounting equity, and you generate $200 thousand in earnings (profit), then your return on equity is 20%. Your goal for next...
Mar 5, 2008 | Ask, Enhance, GoClick, internet marketing, Miva, paid search, pay per click management, pay-per-action, pay-per-click, PPC, search engine marketing, sem, Turn
We have been experimenting with second tier, or alternative, paid search platforms. Here are our thoughts on these platforms:Turn. This is a really cool concept. We love the pay per action model, where you specify an amount you are willing to pay for the completion of...
