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Fuzzoodles – A Lesson in Bad Marketing

Last night I saw a commercial on TV for a child’s toy called Fuzzoodles. It’s basically a set of little fuzzy pipes and pieces that you put together to make crazy looking characters. I’m pretty sure I have actually bought some of these in the past...

Thoughts on Microsoft's New Ad Campaigns

Today’s Squidoo lens is about keyword research. This lens presents eight effective keyword research strategies, along with various resources, links, videos and more to learn more about this very important topic.Well, Microsoft is certainly trying to fight back...

Call a Search Engine Marketing Company Before You Buy TV Airtime!

Today’s Squidoo lens is about landing page design.Look, I know when you think about search engine marketing companies, you are not thinking about airtime for TV commercials. But the fact is, working with Google account reps, a well-qualified search engine...

The Latest Things You Should Know About Google

Here are a couple of items of news from the Google camp that we thought were interesting, and that you should know about.First off, Google now takes the loading time of your landing pages into consideration when determining relevance for AdWords ads. Google requires...

The Power of a Cohesive, Integrated Marketing Campaign

You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...

Google Gets in the TV Game with New Online TV Ad Purchasing System

Google is making a lot of people very happy…and some people very sad. In a move that could begin a momentous swing for the way TV ad space is purchased, Google has announced a partnership with EchoStar Communications to launch a new system for purchasing ad...