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Call a Search Engine Marketing Company Before You Buy TV Airtime!

Today’s Squidoo lens is about landing page design.Look, I know when you think about search engine marketing companies, you are not thinking about airtime for TV commercials. But the fact is, working with Google account reps, a well-qualified search engine...

Google Gets in the TV Game with New Online TV Ad Purchasing System

Google is making a lot of people very happy…and some people very sad. In a move that could begin a momentous swing for the way TV ad space is purchased, Google has announced a partnership with EchoStar Communications to launch a new system for purchasing ad...

Low Cost Ways to Integrate TV Advertising into Your Marketing Mix

We’re diverging slightly today from our normal course. We’re all about Internet marketing here at Work Media world headquarters. But we’re not just Internet geeks…we’re marketers. We have spent a lot of time studying all forms of...