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Thoughts from the Nashville Technology Council Search Engine Marketing Roundtable

Last Thursday I (Jerry) participated in the Nashville Technology Council’s Search Engine Marketing Roundtable. Along with two other Nashville Internet marketing professionals, I answered a number of questions posed by a moderator as well as from the crowd. Word...

SEO versus SEM: What to Do, and When to Do It

For our first post of 2007, we thought we would step back for a moment and talk about the differences between Search Engine Optimization and Search Engine Marketing, and which is best to concentrate on.Search Engine Optimization, or SEO, is the process of optimizing...