Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:
You want to build out a new campaign and set everything up before actually adding the campaign to your account.
You want to build out new ad groups while maintaining existing ad groups through AdWords Editor.
You have a planned schedule of campaigns or ad groups and want to work ahead and to build out the campaigns without adding them to the account.
Or maybe you just want to practice building campaigns without risking negative effects on the account.
Whatever your reasons, AdWords Editor makes it easy. Here’s how. Right-click on the account name on the left-hand side of the screen and click either “Add Draft Keyword-targeted Campaign” or “Add Draft Site-targeted Campaign”. Or you can click the Data button on the top menu, then Campaigns, then the link to create a keyword or site-targeted campaign.
Once you create the campaign, you do the same thing you do with any campaign – specify the campaign name, daily budget, status, start/end dates, and whether the campaign is for search, content, or both. You can also specify the language and geographic targeting. The first time you set the campaign details, you will also have a form below that to add your first ad group. Type in a name and maximum cost per click, then click the Create Ad Group and Go to Keywords button.
When the time comes that the campaign is ready to be launched, all you have to do is change its status to active or paused.
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