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Today’s Squidoo lens is about advertising copywriting. Strong copywriting can make a profound impact on your business performance. The advertising / copywriting Squidoo lens reveals the top five copywriters whose work you should study to learn how to write powerful advertising copy.

We recently published a new article on our site about a concept called “PageRank reflection,” which, in a nutshell, is the process of linking to high PageRank sites that have links back to your site in order to help search engine spiders find the link back to your site. It is similar in concept to link swapping, only rather than having a link placed on the other site via a link swap, you take advantage of social networking or bookmarking sites that let you have control over the link placement. The example we hit on in the article was using Squidoo. To read more about the details of using Squidoo to accomodate PageRank reflection, read the article (no reason to re-write it here).

The general idea is to guide search engine spiders to pages you want them to find so that they will find the links back to your site. This concept applies to any web site where you have a link back to your site. It applies not only to social networking type sites but directories, blogs, and any other kind of web site. If there are blog posts where you have a link
(via a comment or whatever), you should link to the blog in order to let search engine spiders find that link back to your site.

One strategy you might consider is creating a web page specifically for the purpose of displaying links back to your site. There should naturally be some kind of common theme to those links (for example, most links to our site are located on other web sites that deal with Internet marketing), so it will resemble sort-of a mini-directory, which is a perfectly legitimate purpose for a web site. If you create such a site, register a new domain name for it and link to it from your main site. This will allow search engine spiders to easily find your links directory and begin following those links. Those links will all link to pages that link back to your main site. It’s all just one big circle.

This process does take some time, but it is time well spent. Eventually, the search engines will probably find most of your links anyway, but the faster and easier you make it, the quicker you will climb the search engine rankings.

Contact Work Media at 888-299-4837 or info@workmedia.net for help with your link building campaign. We can take over the burden of building a broad, well-constructed catalog of links to your site, so you can focus on managing the leads that come through.