The Christmas season, while jolly for the family gatherings and children, can be a financial nightmare for service oriented businesses. As retail businesses scramble to get their messages out during the holidays, it drives television ad rates through the roof. Guess what? I have a tip for you. I’ve been preaching this for a month now…listen closely. Now is the time to place your TV budget online. With Pay Per Click you can target specific markets (GEO Targeting) so you’re only paying for visitors in your area. In fact, 2 out of 5 local searchers (41%) are looking for information in their local area and 37% of this traffic is actually going to contact a local company as a result of this search. Now that’s what I call TARGETED advertising. If you can match those numbers with any offline advertising, I’ll manage your online campaign for free.
If you have any questions regarding your internet advertising and how it can be improved, give us a call. We would love to speak with you.