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Search engine optimization ain’t what it used to be. Back in the good old days (pre-Google) all you had to do was use your keywords in your meta-tags, title and copy. You had a very good chance of ranking in search engines for the keywords. Then Google came along the with the idea that the number and quality of links pointing to your website, as well as the text content of those links, was a good indicator of your websites relevance. And thus was born the linking campaign. Now, it’s a lot more difficult than that.

Google remains the leader in the search engine race, still owning a large percentage of all search engine traffic. So it makes the most sense to optimize for Google, and work down from there. So what is Google looking at these days? Increasingly, Google is taking social media into consideration. In a way, they are sort-of forcing your hand into using Google Plus. Although other social media platforms certainly come into play as well.

Google is now looking for links to websites or social media profiles contained in social media accounts. Want to have your website appear highly ranked to your prospects? Then become social media friends with them. This will increase the likelihood that those individual see your website prominently in Google.

And ultimately, aren’t you most concerned with your website being found by those most likely to purchase your products or service?

And putting aside the idea of improving your visibility to your social media friends, it is very likely that this process will improve your rankings to anyone. If Google sees that lots of people promote your website in their social media accounts, then that will likely have a similar effect to having lots of external links from other websites.

So now you need to think of SEO in a couple of areas. Certainly, you still need to continue the process of optimizing your website in the traditional way. In other words, make sure that your web pages use your keywords in the correct way. And make sure that you have a catalog of high quality external links pointing to your website, especially links that contain your primary keywords.

A much newer area of optimization is concerned with the visibility of your website in the local portion of Google search results. This is called local SEO. I’m not going to go into the details, but there are a number of things you need to do to improve the chances of your website appearing prominently to those searching for your business in your market area.

And of course the newest area involves using social media to influence search results. Regardless of your opinion on the effectiveness of social media as a lead or sales generation tool, it cannot be denied because of its effect on your search rankings.

So regardless of your comfort level being social online, it now must be a part of your overall Internet marketing strategy

Need some help? Work media would be glad to assist with this process. It is time consuming and not necessarily all that intuitive. Call us today at 615-375-8793. Or e-mail us at info@workmedia.net.