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Some news came out recently that Google and Adobe are working together to make Flash-based web sites indexable. So…it’s safe to start building sites in Flash now, since Google will be able to index and rank them, right?

Forget about it. Unless you already have high name recognition and receive heavy direct traffic that does not originate from search engines, then you need to stick with the basics.

Google has been able to read the text portion of Flash files for a good while. After reading about the new initiative, nothing really jumped out at me as being any different from what Google already does. They are studying Flash in-depth to better understand how it works and how to index Flash content.


To me, “studying” doesn’t mean much. It could still be years before Google can interpret a Flash file the way it can a standard HTML file. Do not rely on advances within Google to raise your search engine rankings. Be proactive, work hard, and stick to the fundamentals.

If you don’t know what the fundamentals are, you need to call us. Or spend some time reading through our old blog posts, or any of the free guides on our Resources page. Those are the fundamentals. Content, optimized HTML, and links. Stick with those, and avoid Flash, unless search engine rankings are not important to your business.

If you need some help optimizing your web site, contact Work Media at 888-299-4837 or email Info@WorkMedia.net.