Work Media Internet Marketing

Jerry Work here. Well…so much for my “2010 30 minutes writing every day” challenge. I used to blog every day, but business has been so good this year that I just haven’t had time (or the discipline, I should probably say) to do much blogging. But I am once AGAIN re-starting my blogging efforts. I thought I would start by just providing an update about what’s going on around the office. To start off with [...]

Twitter’s 110% rule (that says that the number of people you can follow is a maximum of the greater of 2000 or 110% of the number of people you are following) creates a problem for marketers. The top way to generate new followers of your own is to follow others. One way to increase their followers without bumping up against this limit is to maintain a ratio of followers to followees of around 1:1. But [...]

The market for your products or services among those who speak Spanish is potentially massive. And chances are very good that you are completely missing out on that market. This is somewhat of a complex subject, but I am going to give you a bare-bones strategy for promoting your business to the Hispanic market. 1. It goes without saying, but if you are going to promote your business in Spanish, you need to be prepared [...]

There are many things about Google that I dislike. I dislike many of the things about the Google AdWords program, such as the change recently preventing advertisers from split-testing different domain names in their ads within an ad group. I dislike the way Google constantly throws out new technology, and then provides little in the way of support for it (for example, sometimes Blogger will publish to an external web server, and sometimes it won’t, [...]

Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example: PPC ppc These two words would be considered different keywords even if they were both in the same ad group. So you might say…what’s the big deal? Here’s the problem. It has been our experience that there are times when Google seems to greatly [...]

If you’ve read much of our blog (or our articles, books, etc.), then you know that we are HUGE advocates of using content distribution as a primary search engine marketing strategy. It has many benefits: it establishes your credibility as an expert, it gets your name in front of a lot of people, it generates many keyword links to your web site, and it drives direct traffic. However, coming from the perspective of someone who [...]

Well, yes, I am still writing 30 minutes every day per my New Year’s challenge to myself. Then where the heck all our your blog updates then (you might ask)? Lately I’ve been devoting all my time to finishing up our next book, titled something like: Be the Magnet(How to Use Social Media and Content Distribution to Attract Customers and Business Opportunities) The book is about using social media sites such as Facebook, Twitter and [...]

When you set up your Google AdWords campaigns, you should create multiple ads for each ad group, in order to try and find the ad copy that is most effective. You have two options for how to rotate your ads. Google AdWords has a feature called ad optimization, which Google defines as follows: Optimize (default): The system will favor ads that have a combination of a high click-through rate (CTR) and Quality Score. These ads [...]

Write thirty minutes every day. That is one of the challenges to myself at the start of 2010. Day three (not counting the 1st, which was a football watching, beer drinking, chilling out kind of day; the 2nd, which was a Saturday devoted to catching up on chores; and Sunday the 3rd, which was a church and family day), this is day three of my New Year’s writing challenge. Assuming I end up typing for [...]

There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic and poor economic conditions. In other words, there have been more advertisers chasing fewer customers. And this particular client definitely experienced the effects [...]