Apr 8, 2008 | bid management, internet marketing, keywords, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
In the course of working on our latest book, I have put a lot of thought into the concept of a trading-style system for managing a paid search campaign. There is definitely a correlation between investing in securities and investing in paid search. Every keyword you...
Apr 4, 2008 | amazon.com, internet marketing, public relations, Publicity
We have become involved in somewhat of a political movement in protesting recent actions taken by Amazon.com. It has to do with print-on-demand (“POD”) books, which are books printed a single copy at a time. Many independent authors use POD services to...
Apr 2, 2008 | email, internet marketing, technology, web hosting
We had some serious trouble with GoDaddy this week. We have recommended GoDaddy on numerous occasions, both in our blog and in-person. But our days of recommending GoDaddy are over. We had a terrible experience with them this week in which a mission-critical...
Mar 31, 2008 | internet marketing
Okay, we’re back in action (as far as this blog goes). My daughter had her surgery Wednesday, and it seemed to go well. I tell ya, babies are tough. If I had had the same surgery, I would have been lying around moaning for days. My daughter, on the other hand,...
Mar 25, 2008 | internet marketing
This may be our last blog post of the week. My 11 month old daughter is having surgery tomorrow, so I will be out of the office the rest of the week. I will be working on some things at the hospital, but I probably won’t be blogging. Chris doesn’t do much...
