Mar 26, 2019 | internet marketing
I spent last week in Gatlinburg again on a part business / part pleasure trip. On the business side, I had a very important meeting on Wednesday. For some reason, I neglected to get a haircut the week before leaving for the trip and found myself looking overly shaggy...
Mar 13, 2019 | advertising, Facebook
Jerry talks about what he is learning based on some experiments he is conducting in Facebook regarding how he sets up his geographic targeting. This is valuable information that can help you greatly improve the performance of your online advertising anywhere, and not...
Mar 11, 2019 | Reviews, social media
Recently I worked with a business that had a problem with its Yelp account that is very common to lots of businesses. The situation was that this business had very poor ratings and reviews, despite having many, many satisfied customers throughout the United States....
Feb 25, 2019 | Facebook, social media, social media management
Jerry Work explains why managing Facebook ads through an advertiser account is a better approach than using the Promote button in a Page admin menu. He also explains the use of a Facebook Business Manager account in allowing one to manage multiple Facebook Pages....
Feb 22, 2019 | Recording, Reviews
In this video review, Jerry Work reviews the Behringer VTone BDI 21 bass DI/Preamp that he has added to his recording setup to get better bass guitar tone. As Jerry explains, he had previously been recording his bass lines directly into this recorder. Using the...
Jan 29, 2019 | Google Ads, paid search, pay-per-click, PPC
Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Jan 29, 2019 | paid search, pay-per-click
One thing that is hard about running a paid search campaign for your business is that it requires patience. As far as driving traffic, it is very quick. You can start up a campaign and start getting clicks to your website in an hour. The problem is that most...
Jan 21, 2019 | mobile web design, search engine optimization, SEO
No, unfortunately this article does not actually discuss guitar amps (one of my favorite things). That would be more fun to write about! But what we are talking about is a technology that is very important to your website marketing – AMP, which stands for...
