Feb 22, 2019 | Recording, Reviews
In this video review, Jerry Work reviews the Behringer VTone BDI 21 bass DI/Preamp that he has added to his recording setup to get better bass guitar tone. As Jerry explains, he had previously been recording his bass lines directly into this recorder. Using the...
Jan 29, 2019 | Google Ads, paid search, pay-per-click, PPC
Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Jan 29, 2019 | paid search, pay-per-click
One thing that is hard about running a paid search campaign for your business is that it requires patience. As far as driving traffic, it is very quick. You can start up a campaign and start getting clicks to your website in an hour. The problem is that most...
Jan 21, 2019 | mobile web design, search engine optimization, SEO
No, unfortunately this article does not actually discuss guitar amps (one of my favorite things). That would be more fun to write about! But what we are talking about is a technology that is very important to your website marketing – AMP, which stands for...
Jan 19, 2019 | website development
Alt tags are parameters associated with HTML image tags that provide a description of the image. They have been around for years. One of their main purposes is to provide text that can be read by screen readers used by those who are visually impaired. It looks like...
Jan 16, 2019 | Branding, business, business advice, marketing
I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Jan 15, 2019 | google, Google Search Console, SEO
If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Jan 9, 2019 | business advice, marketing
I’m a huge football fan, especially college football (like many in the South), but I love the NFL too. As a Vols fan, I recently wrote an article about how much I hate Nick Saban…although I respect him greatly for his success and approach. Another guy I really like is...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
