Jan 2, 2019 | business, business advice
No Internet marketing lesson today. Instead here is some real world advice that could save you a ton of cash. First off, let me just say that I am pro-business, and I am pro-profit. I think every business deserves to make a profit. But what I am against are “bait and...
Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC
In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
Dec 4, 2018 | internet marketing
I hate Saban…but I also love the guy. His approach to football provides a valuable lesson for every business owner, as I discuss in the video...
Sep 24, 2018 | google, Google Search Console
Google Search Console is the platform Google makes available to provide it information about your website and receive feedback from Google. Information it will provide includes if it is indexing the pages of your site, what search terms people are using to find your...
Sep 10, 2018 | blog, Blogging, Facebook, WordPress
I have a client who has a website that was built several years ago on the WordPress platform. In the interim, much of the hosting environment and platform became outdated. The version of PHP that the server was running was outdated, WordPress was outdated, and most of...
Aug 21, 2018 | keyword research, keywords
There is a cool new keyword tool I have started using that I thought you might like to know about. It is called Answer the Public, and it is found at https://answerthepublic.com. You supply it with a keyword and it generates keyword lists based on Google and Bing auto...
Aug 7, 2018 | analytics, Google Analytics
Sometimes you’ve got to take the information in Google with a grain of salt. It’s not gospel. Sometimes it’s just downright wrong. There are a number of issues that can distort data. For instance, one’s browser settings can influence what...
