615-745-3094 info@workmedia.net

Audio Recording Equipment Review – Behringer VTone BDI21 Bass DI/Preamp

In this video review, Jerry Work reviews the Behringer VTone BDI 21 bass DI/Preamp that he has added to his recording setup to get better bass guitar tone. As Jerry explains, he had previously been recording his bass lines directly into this recorder. Using the...
Take Good Photos Along the Way

Take Good Photos Along the Way

If you’re under the age of, say, 25, then this is probably a no-brainer to you. Kids today take so many pictures of themselves…well, I won’t go into that. But if you’re 45 instead of 25, like I am, then I don’t think it’s as obvious: take good photos along the way....
Using Google Responsive Ads

Using Google Responsive Ads

Google display ad campaigns can be very effective. You will often find that your click costs are much lower than with search ads. One thing that is tricky when setting up these types of ads is that you have to account for all the different ad sizes where your ad could...
Paid Search Success – Trading Patience for Money

Paid Search Success – Trading Patience for Money

One thing that is hard about running a paid search campaign for your business is that it requires patience. As far as driving traffic, it is very quick. You can start up a campaign and start getting clicks to your website in an hour. The problem is that most...
Turn the AMP Up and Keep Rockin’

Turn the AMP Up and Keep Rockin’

No, unfortunately this article does not actually discuss guitar amps (one of my favorite things). That would be more fun to write about! But what we are talking about is a technology that is very important to your website marketing – AMP, which stands for...
Forget the Alt Tags and Risk a Lawsuit

Forget the Alt Tags and Risk a Lawsuit

Alt tags are parameters associated with HTML image tags that provide a description of the image. They have been around for years. One of their main purposes is to provide text that can be read by screen readers used by those who are visually impaired. It looks like...
Flaws are Beautiful

Flaws are Beautiful

I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Let Google Show You the Way with Search Console

Let Google Show You the Way with Search Console

If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Ain’t Nothin’ Less Important than the Score at Halftime

Ain’t Nothin’ Less Important than the Score at Halftime

I’m a huge football fan, especially college football (like many in the South), but I love the NFL too. As a Vols fan, I recently wrote an article about how much I hate Nick Saban…although I respect him greatly for his success and approach. Another guy I really like is...
Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Broad Market – Narrow Focus versus Narrow Market – Broad Focus Internet Marketing

Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...