Jan 19, 2019 | website development
Alt tags are parameters associated with HTML image tags that provide a description of the image. They have been around for years. One of their main purposes is to provide text that can be read by screen readers used by those who are visually impaired. It looks like...
Jan 16, 2019 | Branding, business, business advice, marketing
I’m a music guy. I’m also somewhat of an art guy. In either case, the music or art that I tend to love most is usually filled with flaws. For example, I love the sound of a tube guitar amplifier – devices that often sound “dirty” because they rely on antiquated...
Jan 15, 2019 | google, Google Search Console, SEO
If you have a website, then you should have a Google Search Console account (also referred to as a “Google WebMaster” account). Google Search Console gives you a ton of insight into how Google views your site. Among the pieces of information you will learn from Search...
Jan 9, 2019 | business advice, marketing
I’m a huge football fan, especially college football (like many in the South), but I love the NFL too. As a Vols fan, I recently wrote an article about how much I hate Nick Saban…although I respect him greatly for his success and approach. Another guy I really like is...
Jan 7, 2019 | Google Ads, paid search, pay-per-click, PPC
Today we are going to talk about broad market/narrow focus versus narrow market/broad focus marketing. In all marketing – especially online marketing – you need to define who you are marketing to. This could include characteristics like where the person lives, how...
Jan 2, 2019 | business, business advice
No Internet marketing lesson today. Instead here is some real world advice that could save you a ton of cash. First off, let me just say that I am pro-business, and I am pro-profit. I think every business deserves to make a profit. But what I am against are “bait and...
Dec 13, 2018 | advertising, analytics, Google Analytics, pay-per-click, PPC
In the latest video from Work Media Studios, I talk about why it is necessary to set up URL tracking parameters and show how to do it. I also briefly rail against the current prohibition against hemp oil advertising by the major online advertising platforms (but as I...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
Dec 4, 2018 | internet marketing
I hate Saban…but I also love the guy. His approach to football provides a valuable lesson for every business owner, as I discuss in the video below.
