Feb 13, 2012 | Facebook, social media, social media management, Social Networking
Have a contest is a great way to spread your brand on Facebook. However, it’s not as simple as just announcing that anyone who likes your business gets entered into a drawing. Facebook has a very strict set of rules about how contests should be conducted. You don’t...
Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click
One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...
Feb 6, 2012 | business, internet marketing
Last night, Eli Manning did it again. He put a team that barely made it into the playoffs on his back and carried them all the way to a Super Bowl win. He also proved once again that he owns Tom Brady. Now, I don’t think Eli actually spends much time engaged in...
Feb 3, 2012 | blog, Blogging, internet marketing
An associate here who regularly blogs on another website we have commented that today was “Blog Friday,” and it hit me that that is a great concept. Blogging needs to be a consistent part of your Internet marketing; something that you do every week, maybe...
Jan 31, 2012 | Google Places, local search marketing, local SEO, SEO
If your business operates at a local level, or has a geographically-defined market area, then it is important that you engage in local SEO. This process should probably start with Google Places. Google Places is Google’s online business directory, similar to...
Jan 30, 2012 | Link Building, SEO, social media
Search engine optimization ain’t what it used to be. Back in the good old days (pre-Google) all you had to do was use your keywords in your meta-tags, title and copy. You had a very good chance of ranking in search engines for the keywords. Then Google came...
Jul 22, 2011 | local search marketing, social media
Work Media has been doing some business with a company in the destination lodging industry and they have, like everyone else in the industry, an interesting and difficult problem that I think is probably going to be more prevalent across other industries over time...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
