Feb 29, 2012 | search engine optimization, SEO
Experienced search engine marketing companies like us have a pretty well-defined formula for how to do what we do. On-page optimization, link building, local search optimization…whatever it is, we have a good idea of how to do it within the confines of how...
Feb 27, 2012 | Link Building, linking, linking campaign, search engine optimization, SEO
Wiki’s are basically like online encyclopedias that are publicly edited. It’s a collective knowledge tool. You’ve probably heard of the most famous once, Wikipedia. If you can get your business listed in Wikipedia, then that is very, very helpful....
Feb 22, 2012 | article directories, article distribution, article marketing, search engine optimization, SEO
Following are twenty of the top article directories, roughly ranked by recent Alexa ratings. These directories all have a reasonably high PageRank, a low Alexa rating (lower is better), and allow Do Follow links. This is a good list to use for your SEO campaign....
Feb 20, 2012 | keyword research, keywords, SEO
When Work Media is conducting keyword research for one of our SEO clients, we look for keywords that meet three primary criteria: They are highly relevant. This seems obvious, but many business owners tend to stretch the meaning of “relevant.” If you own a...
Feb 16, 2012 | article directories, article distribution, article writing, google, search engine optimization, SEO, social media
It is becoming increasingly more important for you to establish to Google that you are a real person creating legitimate content in order to get more leverage from the content that you create for your search engine marketing. There are a lot of little details for...
Feb 13, 2012 | Facebook, social media, social media management, Social Networking
Have a contest is a great way to spread your brand on Facebook. However, it’s not as simple as just announcing that anyone who likes your business gets entered into a drawing. Facebook has a very strict set of rules about how contests should be conducted. You don’t...
Feb 8, 2012 | AdWords, analytics, Google Adwords, paid search, pay-per-click
One thing that mystifies a lot of people who engage in ecommerce using Google AdWords as an online marketing tool is why the conversion data (including revenue) reported by AdWords tends to differ so much from the data shown in their Google Analytics account. We...
Feb 6, 2012 | business, internet marketing
Last night, Eli Manning did it again. He put a team that barely made it into the playoffs on his back and carried them all the way to a Super Bowl win. He also proved once again that he owns Tom Brady. Now, I don’t think Eli actually spends much time engaged in...
Feb 3, 2012 | blog, Blogging, internet marketing
An associate here who regularly blogs on another website we have commented that today was “Blog Friday,” and it hit me that that is a great concept. Blogging needs to be a consistent part of your Internet marketing; something that you do every week, maybe...
