Jan 31, 2012 | Google Places, local search marketing, local SEO, SEO
If your business operates at a local level, or has a geographically-defined market area, then it is important that you engage in local SEO. This process should probably start with Google Places. Google Places is Google’s online business directory, similar to...
Jan 30, 2012 | Link Building, SEO, social media
Search engine optimization ain’t what it used to be. Back in the good old days (pre-Google) all you had to do was use your keywords in your meta-tags, title and copy. You had a very good chance of ranking in search engines for the keywords. Then Google came...
Jul 22, 2011 | local search marketing, social media
Work Media has been doing some business with a company in the destination lodging industry and they have, like everyone else in the industry, an interesting and difficult problem that I think is probably going to be more prevalent across other industries over time...
Feb 14, 2011 | advertising, AdWords, paid search, pay-per-click
Despite what you hear these days about Facebook domination, search engine marketing is alive and well. Since I’ve got AdWords on my mind, I thought I would take this opportunity to pass along some strategies that might help you be more successful using Google to...
Feb 4, 2011 | advertising, marketing
You should spend serious time thinking about how you market your business. You need to design and IMPLEMENT a system for delivering leads to your business. I am a student of guys like Jay Abraham and Dan Kennedy – guys who have helped millions of business owners like...
Oct 16, 2010 | marketing, Uncategorized
Colas are nothing but addictive, obesity-causing poisons… Sweet, sweet addictive poisons… I love colas. Dr. Pepper is my favorite. I can drink that stuff like it’s going out of style. Periodically I give them up. I go through phases of being really...
Oct 8, 2010 | business, marketing
This is an interesting marketing concept that you probably haven’t put nearly enough thought into. “Price elasticity” just refers to the sensitivity of sales of a product or service to a change in its price. Most business owners have an artificial idea in their heads...
Sep 23, 2010 | marketing, marketing plan
If I ask you what business you are in, you will likely say “I own a such and such store” or “I own a restaurant” or “I’m a dentist” or something similar. If I ask you what you do in your business, then, you’ll say...
