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Time to Build Your Own Marketing System

You should spend serious time thinking about how you market your business. You need to design and IMPLEMENT a system for delivering leads to your business. I am a student of guys like Jay Abraham and Dan Kennedy – guys who have helped millions of business owners like...

The Power of Try

“Try” is a powerful word. It represents the difference between success and failure. Between glory and mediocrity. Between pride and despair. Work Media is doing well. I think the company has a very bright future, and I am proud of where we have come. But it has not,...

The Marketing Lesson Behind Those Sweet, Sweet Colas

Colas are nothing but addictive, obesity-causing poisons… Sweet, sweet addictive poisons… I love colas. Dr. Pepper is my favorite. I can drink that stuff like it’s going out of style. Periodically I give them up. I go through phases of being really...

Price Elasticity

This is an interesting marketing concept that you probably haven’t put nearly enough thought into. “Price elasticity” just refers to the sensitivity of sales of a product or service to a change in its price. Most business owners have an artificial idea in their heads...
The Key to Making Your Business Grow

The Key to Making Your Business Grow

If I ask you what business you are in, you will likely say “I own a such and such store” or “I own a restaurant” or “I’m a dentist” or something similar. If I ask you what you do in your business, then, you’ll say...

Google’s New Instant Search

You may have noticed something odd about Google all of a sudden – rather than waiting until you click the button, Google now starts returning search results while you are still typing out your query. This feature can be turned off, and it is too early to know if...

Focus

I wanted to take a few minutes today and discuss something that is CRITICAL to success in the world of search engine optimization: FOCUS. Focus is a requirement for success in anything in life, and search marketing is certainly no different. If you want your website...

Recent Events Around the Office

Jerry Work here. Well…so much for my “2010 30 minutes writing every day” challenge. I used to blog every day, but business has been so good this year that I just haven’t had time (or the discipline, I should probably say) to do much blogging....

How to Increase the Number of Twitter Users You Can Follow

Twitter’s 110% rule (that says that the number of people you can follow is a maximum of the greater of 2000 or 110% of the number of people you are following) creates a problem for marketers. The top way to generate new followers of your own is to follow others....

Getting Started with Spanish SEO

The market for your products or services among those who speak Spanish is potentially massive. And chances are very good that you are completely missing out on that market. This is somewhat of a complex subject, but I am going to give you a bare-bones strategy for...