Feb 27, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, marketing
When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...
Feb 22, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, web marketing, web site marketing
Yesterday’s post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry) spent some time in the afternoon sitting outside reading a Dan Kennedy book, No B.S. Wealth Creation for Entrepreneurs. Highly recommended, as...
