Dec 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing, Yahoo Search Marketing
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...
Oct 4, 2007 | AdWords Editor, api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing
I had a good day yesterday working on our Google AdWords management application. I started implementing keyword research functionality. I created a .NET user control and class that lets the user perform keyword research, using Google’s keyword data, which is...
Sep 12, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
In Google AdWords Editor, when you are on the Ad Groups screen/tab, there are two options for making bulk bid changes: Advanced Bid Changes and Advanced Content Bid Changes. They accomplish exactly the same thing for search and content bids, respectively.Clicking one...
Sep 10, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
When working with text ads (in the Text Ads tab) in Google AdWords Editor, at the very bottom of the screen are two very handy functions – Replace Text and Advanced URL Changes.Replace Text does just what it says – it replaces text. It works just like...
Sep 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Google AdWords Editor has a Tools link on the main menu that has four options: Find Duplicate Keywords, Keyword Grouper, Show Ads with Selected Images, and Settings.Find Duplicate Keywords is a very useful function for making sure you are not duplicating keywords...
Sep 6, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web marketing, web site marketing
Google AdWords Editor lets you export AdWords account data in several different formats – as a CSV file, as an AdWords Editor archive file, as an AdWords Editor sharing file, and as an HTML file. File exporting options are available via the File link on the main...
