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Research Proves That Information-Seeking Consumers Online Are Big Spenders: How to Take Advantage of It

Scarborough Research has released a new research report about the buying habits of online newspaper readers based on data from newspapers in five markets: Sacramento, Houston, Providence, Orlando, and Kansas City. The data proved that online newspaper readers tend to...

Internet Marketing Advice: Market Every Day

Dan Kennedy has a piece of marketing advice that I really like, and that I try to adhere to every day (actually, Kennedy has many pearls of wisdom), that goes something like this:Do something every day to put prospects in the pipeline.In other words, do some kind of...

Integrating Your Blog Into Your Web Site

The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web...

Blogging Advice: Be a Part of the Community

If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...

Blogging Advice: Help People Find You

If you publish a regular blog, you should take the steps to make sure that those searching for blog posts in sites like technorati.com can find your blog. So you want to do three things:Use keywords that someone might use to search for your site in the title and body...

Have a conversation – business blogging advice

Have a conversation with your audience. That’s really what you want your blog to be. I’ll admit, I (Jerry) have always been bad about trying to make every blog a post a full-blown tutorial on how to do something. It doesn’t have to be. As you...