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Google's New Automatic Matching Feature: Good for Google, Good for the Advertiser?

Google has a new AdWords feature that is available as a beta trial to certain advertisers. It will probably be rolled out to all users within the next few weeks. The feature is called automatic matching.Automatic matching is intended to help you capture relevant...

Useful New Google AdWords Features

Google has a couple of new features that you should check out. The first is a new keyword research tool that analyzes a supplied web site URL and seed keyword to show keywords that might be relevant for promoting that site (that are not already being used), along with...

The Importance of In-Person Networking in a Tough Economy

You just can’t beat good old fashioned person-to-person networking for generating business. We had a booth at a recent networking event hosted by the Nashville Chamber of Commerce, and it was fantastic. We talked to lots of people who were very interested in our...

New Google Analytics Feature

Google has added a new feature to Google Analytics that is pretty cool. When you log in now, it will show you a summary of performance data, including the percentage increase or decrease in traffic for the last month, for each site you are tracking. This gives you a...

Last night I read an article about American Express. Apparently, it is becoming a bank holding company, which will allow it to take deposits as well as give it access to government rescue programs. Isn’t that nice?They also laid off 7 thousand workers last...

Legal Web Site Marketing Resources

We’ve been writing a lot lately about law firm Internet marketing. Here are some interesting articles on that...