Jan 14, 2020 | advertising, internet marketing
If you have experience in the field of marketing, then you probably know what a split test is. IF NOT…read this article. Now. You Need It. So let me tell you about it. Here is the deal with split testing. The same message delivered two different ways can have very...
Apr 2, 2019 | Google MyBusiness, internet marketing, local search marketing, local SEO, marketing
You can have a very successful local business by providing a high-quality product or service and just being a good neighbor. But if you’re not using the Internet to create visibility and drive traffic to your website or business, you are missing out on a HUGE...
Mar 26, 2019 | internet marketing
I spent last week in Gatlinburg again on a part business / part pleasure trip. On the business side, I had a very important meeting on Wednesday. For some reason, I neglected to get a haircut the week before leaving for the trip and found myself looking overly shaggy...
Dec 11, 2018 | google, Google Ads, Google Adwords, internet marketing
Google ad performance can be broken out and adjusted based on three major categories of device type: • Computers • Mobile phones • Tablets Google provides performance data for each type of device and allows you to adjust your campaigns to serve more or fewer ads for...
Dec 4, 2018 | internet marketing
I hate Saban…but I also love the guy. His approach to football provides a valuable lesson for every business owner, as I discuss in the video below.
Jul 24, 2018 | internet marketing, Videos, YouTube
The way that people find and view video content is changing. Traditional television viewing continues to decline while consumers consume more and more video content through online channels. 5 billion videos are watched on YouTube every day. That is an absolutely...
