615-745-3094 info@workmedia.net

The Push Versus the Pull of Search Engine Marketing

While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...

Managing Your Pay-Per-Click Spend When Funds Are Limited: Spend It or Save It?

If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...

How to Use Magnolia.com to Promote Your Web Site

Ma.gnolia is a very nicely designed social bookmarking site that is easy to use. It has a Google Page Rank of 7, so it can be a nice boost to your site to acquire links from it.To sign up:1. Visit http://ma.gnolia.com.2. Click the Join button on the top menu. The URL...

100 Blog Posts! And What We've Learned From It

This is our 100th blog post! That is quite a milestone. When we first started publishing a blog (originally under the domain name “icanbefound.com”), we posted maybe an average of once every two weeks. We just couldn’t get it going. It was only a few...

Case Studies that Highlight the Importance of Landing Page Design

We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...

Copywriters to Study to Improve Your Marketing

Today we thought we would tell you about some people whose work you need to seek out and study. Copywriting is possibly the single most valuable skill you can develop to be successful in our marketing, and the following list is just a few of the all-time greats whom...