Oct 21, 2009 | Facebook, internet marketing, linkedin, marketing, social media, social media management, Social Networking, twitter
Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven’t had the enthusiasm for the project to finish. But I’ve rededicated myself...
Sep 23, 2009 | email, email marketing, internet marketing, online marketing, tiny urls
One thing I’ve noticed in various junk marketing emails I’ve received lately is that email marketers have started using tiny URLs in their email messages. A tiny URL is basically a URL that is routed through another service that knows what the actual URL...
Sep 2, 2009 | google, internet marketing, keywords, linking, linking campaign, ppc search engine marketing, search engine optimization, SEO
Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...
Aug 19, 2009 | Facebook, internet marketing, social media, Social Networking, tweeting, tweetlater, twitter, twitter management, twitterfeed
The deeper we dig into the Twitter world, the more different ways we are finding to take advantage of it. I (this is Jerry) have to admit that I am much more intrigued by Twitter than I am with Facebook. I have yet to really realize the benefit of Facebook, although...
Aug 13, 2009 | internet marketing, keywords, search engine marketing, search engine optimization, search marketing, SEO
Here is a trick of the SEO trade: To demonstrate your skill in SEO by achieving a very high search engine ranking for a very low competition keyword. Look, if your site ranks well for a keyword that noone ever uses, have you really accomplished anything? No! My...
Aug 5, 2009 | Facebook, internet marketing, linkedin, social media, social media management, Social Networking, tweeting, twitter, twitter management
There is a classic business metaphor that associates being in business with walking down a hallway with lots of doors. Just walking down the hallway (the state of conducting some kind of business) will reveal opportunities that you could not see until you walked down...
