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A New Keyword Research Tool – Answer the Public

A New Keyword Research Tool – Answer the Public

There is a cool new keyword tool I have started using that I thought you might like to know about. It is called Answer the Public, and it is found at https://answerthepublic.com. You supply it with a keyword and it generates keyword lists based on Google and Bing auto...

What Makes a Good Keyword for SEO?

When Work Media is conducting keyword research for one of our SEO clients, we look for keywords that meet three primary criteria: They are highly relevant. This seems obvious, but many business owners tend to stretch the meaning of “relevant.” If you own a...

Focus

I wanted to take a few minutes today and discuss something that is CRITICAL to success in the world of search engine optimization: FOCUS. Focus is a requirement for success in anything in life, and search marketing is certainly no different. If you want your website...

Watch Your Capital Letters

Here is something most people reading this probably don’t know because it doesn’t make a lick of sense: Google treats duplicate keywords as separate if they have different capitalization. For example:PPCppcThese two words would be considered different...

A Lesson in Keywords: How Many Keywords Do You Need?

There is a client we have worked with for a long time who has a Google AdWords campaign that has not performed as well for parts of this year as it has in the past. In general, 2009 was somewhat of a difficult year due to increased competition for paid search traffic...

Google Shakeup: Just Stick to the Basics

Google has been doing some things lately with its index that have caused quite a bit of shuffling of rankings. However, what we are finding is that, in general, in a few days things get restored to something like what they were before. So if you have high rankings...