Mar 5, 2008 | Ask, Enhance, GoClick, internet marketing, Miva, paid search, pay per click management, pay-per-action, pay-per-click, PPC, search engine marketing, sem, Turn
We have been experimenting with second tier, or alternative, paid search platforms. Here are our thoughts on these platforms:Turn. This is a really cool concept. We love the pay per action model, where you specify an amount you are willing to pay for the completion of...
Nov 19, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-action, pay-per-click, ppa, PPC, search marketing, sem, sponsored search, web marketing, web site marketing
Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...
Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
