May 3, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:Yahoo! Search Marketing User’s Handbook & Strategy GuideWe believe this is the first book on the market...
May 2, 2007 | ad networks, advertising, internet marketing, marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective...
Apr 26, 2007 | content network, internet marketing, LookSmart, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The disadvantage of using LookSmart is that it has only a fraction of the penetration of Google or Yahoo (or even MSN, for that matter). The...
Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
